Vertical 02 / Influencer Marketing

Creator campaigns with proof.

We plan, shortlist, brief, contract, track and report influencer campaigns for brands that need more than reach screenshots.

Every creator gets a reason, a brief, a tracked link, a code and a role in the campaign, so you know who created attention, clicks, content and orders.

Launch a creator campaign See sample dashboard
Creator shortlisting Contracts & usage rights UTM links and codes Live campaign dashboard
Campaign types Tracking FAQ

How we run it

01 / Match

Fit before follower count.

Creators are shortlisted by city, niche, audience fit, content style and campaign goal.

02 / Brief

Clear before live.

Each creator gets talking points, do-nots, deliverables and a posting window.

03 / Track

Links, codes, UTMs.

Creator-level tracking connects posts to traffic, redemptions, leads and orders.

04 / Report

No screenshot theatre.

One dashboard shows reach, clicks, redemptions, engagement, delivery and learning.

The problem

Most influencer campaigns die at "posted."

A creator posts. The brand gets screenshots. Someone says the reach was good. Then nobody knows what actually happened.

The real problem is not creators. It is the missing system around them: weak shortlisting, loose briefs, no tracking, unclear usage rights, and reporting that stops at vanity numbers.

We fix the system around creator marketing.

Wrong creator

Right-looking profile.

A creator can look perfect and still be wrong for the campaign. We check fit before follower count.

No tracking

Good content, weak truth.

If a post has no link, code or UTM, you are guessing. We track the path from creator to action.

Loose rights

Content you cannot reuse.

A strong creator video is useless if the brand cannot reuse it. We lock usage, whitelisting and exclusivity before go-live.

Pretty report

No vanity reach.

We do not end campaigns with screenshots. We show which creators moved attention, clicks, codes and orders.

The system

We run creators
like paid media.

Influencer marketing should not feel like a favour economy. It should feel like a campaign system: clear objective, right creators, clean briefs, tracked links, enforceable contracts and a report that tells you what to do next.

Step 01 / Campaign objective

Decide what the campaign must move.

Product launch, store visits, UGC, awareness, city testing, sale support or reusable content. The campaign shape follows the job.

Step 02 / Creator shortlist

Right creator before right price.

We shortlist by audience fit, city, niche, content quality, credibility, engagement quality and brand safety.

Step 03 / Brief and contract

Rights, timelines and usage locked before go-live.

Each creator gets the story, cues, deliverables, posting windows, usage rights, exclusivity and disclosure requirements.

Step 04 / Track and launch

One live view of what each creator did.

Every creator goes live with their own link, UTM, code or tracking setup. We monitor while the campaign is running.

Step 05 / Dashboard and learning

Creator-wise clicks, codes, orders and learning.

You know who to repeat, who to cut, and what type of content deserves more money.

What we manage

The creator campaign,
start to finish.

You do not just get a list of influencers. You get the campaign machinery around them.

Strategy

Campaign shape

Goal, audience, platform, budget split, campaign window and creator role.

Shortlisting

Creator fit

Nano, micro, mid-tier or macro creators selected by geography, category and content quality.

Negotiation

Creator ops

Communication, availability checks, deliverable discussions and pricing coordination.

Briefing

Content rules

Storyline, product cues, hook ideas, talking points, do-nots, deadlines and posting instructions.

Contracts

Compliance

Usage rights, exclusivity windows, whitelisting rights, deliverable terms and disclosure labels.

Tracking

Measurement setup

UTM links, creator codes, landing-page links, Shopify or GA4 coordination and dashboard structure.

Operations

Go-live control

Posting calendar, reminders, approvals, go-live tracking and issue resolution.

Reporting

Creator-wise truth

Reach, clicks, saves, engagement, redemptions, orders, CPA and learning notes.

Campaign types

Pick the campaign shape
that fits the moment.

Not every brand needs the same influencer plan. A product launch, store opening, monthly content drip and long-term ambassador campaign should not be sold as the same thing.

Launch Raid

A coordinated burst around a launch.

A short, sharp wave of creator posts around a product launch, drop, store opening, event or campaign window.

Best forNew product launches, D2C drops, cafe openings, event pushes, offers and city-level awareness.
  • Creators go live within a tight window
  • Tracked links, codes and a common message
  • Posts, reels, stories, dashboard and report
Plan a Launch Raid
Always-On Drip

A monthly creator rhythm.

A planned creator cadence that keeps the brand visible without relying only on paid ads or random one-off posts.

Best forBrands that need steady awareness, recurring content, social proof and continuous creator-led discovery.
  • Monthly creator calendar
  • Recurring posts and content rights
  • Tracking dashboard and monthly report
Start an Always-On Drip
IRL & UGC Push

Creators capture the real world.

Creators attend, experience, film and publish the campaign while the brand receives content it can reuse.

Best forEvents, store launches, activations, tastings, campus events, community meetups and offline campaigns.
  • Creator attendance and live stories
  • UGC clips and event recap content
  • Usage-ready assets for the brand
Build an IRL Push
Ambassador Tier

Recurring voices for the brand.

A longer partnership with selected creators who repeatedly show up for the brand over a few months.

Best forTrust-building, category education, founder-led brands, premium products and high-consideration purchases.
  • Monthly posts and co-created content
  • Exclusivity and usage rights
  • Performance reviews and renewal recommendations
Explore Ambassador Tier
Tracking

You see what each creator
actually did.

Every creator gets their own tracking setup. The campaign is not judged only by screenshots, views or "good engagement." You can see who drove attention, clicks, saves, redemptions and orders.

Dashboard metrics
  • Creator name and deliverable status
  • Post links, reach, views and engagement
  • Link clicks, code usage, orders or leads
  • CPA, best-performing content and usage-rights status
  • Repeat, pause or cut recommendation
See a sample dashboard
Sample dashboardNo zero-value placeholders
CreatorStatusClicksCodesRecommendation
@localtasteLiveCreator-level resultCampaign totalRepeat
@dailyfitPostedLive metricCode usageScale story
@streetlensReviewPost linkTrackedPause
Campaign examples

Campaign shapes,
with receipts.

These are sample campaign formats. Replace sample labels with approved brand names and verified metrics when case studies are cleared for publication.

Sample campaign formatCoffee creator campaign format
Launch RaidCoffee / F&B

Fast awareness with tracked purchase intent.

ChallengeA new product needed one-city awareness and a way to read purchase intent.
Creator planFood and lifestyle creators posted over 10 days with a common message and individual tracking codes.
TrackingCreator-wise UTM links and discount codes connected to the store.

Result pending approval / learning: trust beat size

Sample campaign formatIRL creator campaign format
IRL & UGC PushEvent / activation

Real-world moments turned into reusable content.

ChallengeAn offline activation needed attendance, social proof and usable content.
Creator planCreators attended, filmed, posted live and handed over usage-ready assets.
TrackingPost links, story frames, attendance, content delivery and usage rights.

Result pending approval / learning: brief quality changed output

Sample campaign formatAlways-on creator drip format
Always-On DripLifestyle / retail

Monthly proof without random posting.

ChallengeThe brand needed steady discovery between major launches.
Creator planA small monthly creator set with planned themes, rights and reporting.
TrackingRecurring links, codes, post URLs and monthly creator-wise learning.

Result pending approval / learning: repetition built recall

Drag / scroll->
Client notes

What brands care about
after the campaign.

"We finally knew which creators were worth repeating."

The dashboard makes creator selection sharper after every campaign.

"The content became reusable, not disposable."

Rights and usage terms turn creator output into a brand asset.

"The campaign was easier to defend internally."

Creator-wise tracking gives founders and CMOs a clean story for what worked.

FAQ

The questions brands
actually ask.

No. We manage the campaign around the creator: shortlisting, outreach, negotiation, briefing, contracts, tracking, go-live operations and reporting.
By fit, not follower count. We look at audience location, category fit, content quality, comment quality, brand safety, past work, pricing and ability to follow a brief.
Yes. Nano and micro creators are often more useful for city-level campaigns, trust-led categories, launches and UGC. We recommend the creator mix based on the campaign goal.
Creators get individual links, codes or UTMs where possible. We track traffic, redemptions, orders, engagement and content delivery by creator.
You get a dashboard, creator-wise performance summary, live links, content usage notes, learning points and a recommendation on who to repeat or cut.
Usage rights are defined before the campaign starts. We clarify where the brand can reuse the content, for how long, and whether it can be used in paid ads.
Yes. Sponsored content and paid partnerships need clear disclosure. We include disclosure requirements in creator briefs and contracts.
Launch Raids run ₹5-18 lakh. Always-On Drips start from ₹3 lakh/month. IRL & UGC pushes start from ₹4 lakh. Ambassador tiers are scoped per deal. Final scope depends on creator tier, number of creators, usage rights, category, city, timeline and production needs.
A focused launch campaign can move faster than a long ambassador program, but timelines depend on creator availability, contract approvals, product access and tracking setup.
Yes. If the campaign creates attention, the brand still needs content to keep showing up. See Content & Brand for weekly retainers or Web & Tech for landing pages and conversion flows.
Next move

Start with the
campaign problem.

Tell us what you are trying to move: a launch, a store opening, a city, a product, a creator content bank, or a long-term trust play. We will recommend the smallest campaign shape that makes sense.

01 / Launch

Launch a campaign

For brands ready to run a creator campaign with a fixed window, creator shortlist, tracking plan and report.

Start a project 02 / Dashboard

See a sample dashboard

For founders and CMOs who want to understand creator-wise tracking before booking a call.

View dashboard 03 / Planning

Request creator planning

For teams that already have creators in mind but need help with fit, contracts, tracking and structure.

Request planning help 04 / Content

Need weekly brand content too?

If the campaign creates attention, the brand still needs content to keep showing up.

Explore Content & Brand
Not sure? Tell us what you are launching. We will suggest the smallest useful creator plan.